Inside Immigration Law
GOALS
The client company provides immigration business plans and case preparation services, and the project aimed to market these offerings to immigration attorney partners. To support this goal, we created content that highlighted how attorneys help clients navigate their immigration journeys and offered a behind-the-scenes look at how their firms operate. This approach positioned the company as a trusted partner while providing valuable resources that could drive website traffic and foster new B2B partnerships.
MY ROLE
Organized the campaign, conducted attorney interviews, wrote articles, managed correspondence, and scripted video content.
TIMELINE
June 2025 to August 2025
Behind the Project
CREATING WORKFLOWS
I developed the project workflow by mapping out each stage. This included defining responsibilities, setting deadlines, and creating a clear process to keep the team aligned and ensure all tasks were completed efficiently.
GETTING TO KNOW THE ATTORNEYS
Our team reached out to a select group of partner attorneys, picking people whose experience would give a mix of interesting perspectives. While each immigration lawyer has a corporate focus, each partner has a different specialty within their field that I highlighted in their article and explored during interviews. Showing these specialties helped readers see what each partner does best, made the profiles easy to follow and engaging, and gave a clear picture of the insights each attorney shared.
Behind the scenes during an interview with one of our partner attorneys. I gathered their insights on business immigration and case preparation to turn into engaging content for our B2B audience. These conversations helped showcase the real-world value of our services while highlighting our partners’ expertise.
Content Creation
DRAFTING BLOG POSTS
When writing blog posts, I focused on creating content that was engaging and easy to navigate while clearly showcasing how our immigration business plans and case preparation services help partner attorneys support their clients. I used search engine optimization to improve discovery and drive traffic, crafted clear headings, and linked to other posts to encourage readers to explore further. I also incorporated quotes and stories from interviews, turning the articles into shareable content that combined storytelling with our marketing goals of demonstrating the value of our services to a B2B audience.
SCRIPTING VIDEOS
I scripted promotional videos by analyzing interview transcripts and identifying the most compelling quotes that highlighted our services. I organized these insights into a clear, engaging narrative that showcased how our company supports attorneys with business plans and immigration case preparation. This approach combined storytelling with marketing strategy, helping to promote our products while keeping the content authentic.
CREATING LINKEDIN COPY
I drafted tailored LinkedIn copy to promote our content and showcase our services to a professional audience. For the company page, I created posts that highlighted our articles and drove engagement. For executives with personal followings, I drafted content that positioned them as thought leaders while reinforcing the company’s expertise. I also developed posts for the sales team member managing the attorney-facing account, ensuring messaging was targeted, professional, and aligned with our B2B marketing goals. This approach maximized reach, engagement, and visibility on social media
Read Blog Posts
Building a Solo Immigration Law Practice on Referrals, Empathy
Scale Your Immigration Law Firm Without Losing What Matters
How Immigration Lawyers Are Growing Their Firms with TikTok
REFLECTION
Working on this project was a great opportunity to combine my love for storytelling with marketing strategy. I sharpened my skills in interviewing, writing SEO-friendly blog posts, developing videos, and writing content for LinkedIn. It also helped me learn how to show readers the value of a company’s services by making content both persuasive and interesting. Overall, this campaign taught me how to create content across mediums by keeping it consistent, clear, and engaging.