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MARKETING LEADER & GLOBAL STORYTELLER 

Content strategist experienced in engaging audiences worldwide across diverse industries.

Creates compelling written and visual content for environmental, financial, and political organizations across the U.S., U.K., Italy, Colombia, and Portugal. Leverages data-driven insights to shape content strategy and optimize campaigns that strengthen brand authority and engagement. Experienced in leading cross-functional teams and developing innovative storytelling approaches that translate complex ideas into actionable stories.

EDUCATION                                                                                                            

Northwestern University Medill School of Journalism, Evanston, IL

Expected graduation June 2026, GPA: 3.98/4.00

B.S. in Journalism, Environmental Policy and Culture, Minor in International Policy, Segal Design Certificate

Relevant Coursework: Social Network Analysis, Organizational Leadership, Visual Storytelling for the Web

PROFESSIONAL EXPERIENCE 

Unicage, Lisbon, Portugal 

Marketing Intern, September 2025 – December 2025

  • Create copy and Figma wireframes for two consumer websites, establishing accessibility for U.S. audiences.

  • Design initial pricing frameworks for digital platforms and ads to support competitive market entry.

  • Conduct competitor and market research to uncover messaging gaps, informing campaigns that strengthen brand differentiation and expand global reach to an estimated 150,000+ potential customers.

Joorney, Chicago, IL

Content Marketing Intern, June 2025 – September 2025

  • Led end-to-end content marketing campaign, conducting interviews with immigration attorneys and producing data-driven, SEO-optimized articles that engaged 10,000+ B2B partners.

  • Created data-driven infographics from internal metrics to highlight key immigration trends and client success stories, increasing content accessibility and engagement on the company’s LinkedIn (5k followers).

  • Presented a report recommending email campaign redesigns to improve layout and maintain brand consistency.

Todoroki Hibachi and Sushi, Evanston, IL

Senior Server, August 2023 – September 2025

  • Trained and mentored 15+ new servers, providing guidance in customer service and restaurant protocols.

  • Redesigned menu layout and visuals based on customer feedback to improve clarity and guest experience.

PROJECTS AND LEADERSHIP 

The National Archives, London, United Kingdom

Product Designer, September 2024 – March 2025

  • Designed a device to flatten historic manuscripts, incorporating research from 10+ users to improve digitization.

North By Northwestern Magazine, Evanston, IL

Creative Director, January 2023 – September 2024

  • Led a team of 20 designers and photographers, managing the design of a 50-page publication.

  • Oversaw creation of a 50-page magazine reaching 400 readers, managing production and cover design while meeting deadlines and quality standards.

SKILLS

Technical:           Microsoft Excel, PowerPoint, Google Analytics, Photoshop, Hubspot, Notion, Mailchimp

Research:           Qualitative primary research, audience segmentation, data visualization, insight generation