Hello! I’m Iliana.
An aspiring marketing leader driven by curiosity and connection.
About Me
Growing up, I pestered my parents with endless questions. Why is the sky blue? How do snails find their shells? What if we lived on the moon? Eventually, they stopped answering and just told me to Google it. But that curiosity stuck, leading me to Northwestern’s Medill School of Journalism, where asking better questions became my job.
Now, I use that curiosity to understand people and create work that connects audiences around the world, from marketing a data engineering firm in Portugal to generating user insights in the U.K.
I still ask a lot of questions. I’ve just gotten better at turning the answers into strategies that grow brands, engage audiences, and inspire action.
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Storytelling With Impact
Trained as a journalist, I turn complex ideas into clear messages that resonate with audiences. From blog posts to campaign presentations, I create content that informs, persuades, and drives engagement.
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Marketing Across Borders
Having worked on projects in the U.S., U.K., Italy, Colombia, and Portugal—and with firms serving clients in 65+ countries—I’m skilled at adapting messaging to diverse audiences while staying true to brand values.
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Visuals That Capture Attention
I turn ideas into attention-grabbing visuals. Skilled in Adobe tools and design principles, I create magazine layouts and email campaigns that capture attention and drive engagement.
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Human-Centered Design
Through research, interviews, and testing, I uncover audience needs and turn those insights into marketing campaigns and experiences that are both intuitive and effective.
Inside Immigration Law
Lead end-to-end content B2B marketing campaign, conducting interviews with immigration lawyers and producing data-driven articles and videos that engaged 10,000+ B2B immigration partners.
Projects
Data-Driven Visuals
Transformed internal business data and client questionnaire insights into visually compelling, polished infographics for firm social media, clearly communicating key insights to industry leaders.
Designing for Preservation
Designed a foldable magnetic mat and kit to flatten fragile historical documents for digitization. Conducted interviews and hands-on testing with archivists in the U.K. to refine usability and ensure archival safety standards were met.
Email Design Optimization
Redesigned email visuals to improve hierarchy, mobile-friendliness, and brand consistency. Created reusable templates that boosted engagement and click rates across email marketing campaigns.
Curious to connect?
I’d love to talk marketing, design, writing, or swap travel stories!
